Your own branded ordering site
A storefront that’s unmistakably yours — menu, cart, checkout, wallet, coupons and loyalty. Take direct online orders with no commissions and no middlemen.
Online Storefront
Third-party apps rent you your own customers and take a cut of every order. Your efood storefront gives those customers — and that margin — back to you. It’s a fast, branded ordering site wired into the same kitchen and reports as the rest of your service.
How it works
How an online order flows
From your link to the kitchen pass.
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Customer arrives
They open your branded storefront from a link, QR or search — on any device.
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Builds the cart
Browse the menu, customise items, apply a coupon, and choose pickup or delivery.
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Checks out
Pay online with card or wallet, redeem loyalty, and confirm — in a few taps.
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You fulfil it
The order drops straight into your kitchen and POS, ready to prepare and dispatch.
Direct orders, your margin, your customers
Zero commission
Keep 100% of every order — no per-order cut to a marketplace.
Truly your brand
Your name, colours, domain and menu — not a listing buried among competitors.
Wallet & loyalty
Built-in wallet, points and rewards that bring customers back.
Coupons & offers
Run promos, discount codes and time-limited deals whenever you like.
Pickup & delivery
Offer both, with your own zones and fees — no third party required.
Own your data
Every customer and order is yours — to understand, market to and keep.
Everything a direct channel needs
One menu everywhere
The storefront shares the same menu as POS and QR — update once, live everywhere.
Payments built in
Take cards and wallet payments online, with the gateways you already use.
Found on search
A fast, SEO-friendly site so customers can actually find and reorder from you.
Loyalty that returns
Points, wallet top-ups and rewards turn first orders into regulars.
Storefront questions, answered
Do you take a commission on orders?
No. Your storefront takes zero commission — every direct order is 100% yours.
Is the site actually my brand?
Yes. Your logo, colours, menu and domain — it’s your storefront, not a marketplace listing.
Does it include wallet and loyalty?
It does — wallet, points and rewards are built in to bring customers back.
Can customers choose pickup or delivery?
Yes, with your own delivery zones and fees, or pickup — no third party involved.
Explore more of efood
One platform, every part of service.
Take orders on your terms
Launch your branded storefront free — keep every order.